Before embarking on link building, choosing the right keywords and optimizing your site will make all the difference in terms of the links required to obtain good positioning. Typically, a well-optimized site will need fewer links to reach the top results on search pages. Here are five basic elements to optimize the pages of your site:
1. Choose the right keywords
Important step because if the choice of keywords is not done correctly, the work that follows may not bear fruit. The choice of each keyword should take into consideration the following factors:
Represent the content of the page well
This element is crucial in optimization. If your content doesn’t match the keywords you want to target, you need to change it.
A certain volume of search
The objective is to attract visitors, therefore the keywords must obtain a certain volume of search. The Keyword Tool and Google Insights provide search volume estimates as well as keyword suggestions.
Targeting the Right People
Behind every search term is an intent that you need to identify in order to target the right people. Connecting the right keywords to the needs of your target customers will make all the difference in converting your visitors into customers.
Checking the competition will help estimate the resources required and plan a link building strategy accordingly. The command allintitle: “your keyword” will give you an idea of the number of pages targeting the keyword. Consulting an expert, however, will give you much more specific answers on keyword competitiveness.
2. Page title
The title tag is the most important place to include your keywords. The ideal is not to exceed 66 characters since this is the maximum number that Google displays. The ideal is not to exceed 3 keywords per page and if more than one keyword is used.
The content should be related to the topic of the keywords and contain domain specific terms and related content. I do not go into the details of advanced optimization but having the following criteria is often beneficial:
- 400 or more words of text per page
- the keyword in the <h1> tag
- the keyword in the first lines of the text
- variation of the keywords in the text
Important note: A perfectly optimized page is not an optimized page
<img src="images/social-twitter.jpg" alt="Twitter CMPmedia"/>
The alt attribute should describe the content of the image and presents a nice opportunity to use the keyword in this short description. Subtle use of your keywords (variations) in image filenames and especially in the alt attribute is beneficial.
5. File name
This page is a good example of this technique, using important words as the filename once again tells search engines as well as the user what the page is about.
6. Internal links
<a href="http://www.cmpmedia.ca/cout-par-clic">Publicite cout par clic</a>