6 elements of optimization beneficial for SEO

Before embarking on link building, choosing the right keywords and optimizing your site will make all the difference in terms of the links required to obtain good positioning. Typically, a well-optimized site will need fewer links to reach the top results on search pages. Here are five basic elements to optimize the […]

Keywords in the domain name

You may have already heard that having a keyword in a domain name is a good SEO factor for a site. If, for example, your business sells yellow shoes, you will have a head start with the domain name www.soulierjaunes.com. This strategy has obvious advantages, but also disadvantages to consider when choosing […]

A Group or a Facebook Page?

With more than 3 million accounts in Quebec alone, Facebook has become a must for your social media strategy. Facebook is not an end in itself, however, but we’ll come back to that later. This week I decided to deal with a basic subject when starting a corporate presence on Facebook: what […]

Why invest in advertising on the web?

This is a question that many are asking. Understandable? Yes and no… Indeed, the traditional media have proven their effectiveness in terms of advertising for several decades. Whether it was newspaper advertising that influenced the pace of the elections 100 years ago to television with its targeted advertising through new specialty channels through […]