You can spend a lot of time optimizing an Adwords campaign to pay less per click and get more traffic, but one thing is often overlooked: landing page optimization. If your landing page doesn’t do its job well, all of the Adwords optimization in the world will not grow your customer […]
Before embarking on link building, choosing the right keywords and optimizing your site will make all the difference in terms of the links required to obtain good positioning. Typically, a well-optimized site will need fewer links to reach the top results on search pages. Here are five basic elements to optimize the […]
You may have already heard that having a keyword in a domain name is a good SEO factor for a site. If, for example, your business sells yellow shoes, you will have a head start with the domain name www.soulierjaunes.com. This strategy has obvious advantages, but also disadvantages to consider when choosing […]
When you share news on Facebook as a business, it is obvious that you want to have as much visibility as possible. This visibility depends a lot on the position and duration of your posting in the news feed of your Facebook fans or friends. It’s logic; the news feed is the first […]
With more than 3 million accounts in Quebec alone, Facebook has become a must for your social media strategy. Facebook is not an end in itself, however, but we’ll come back to that later. This week I decided to deal with a basic subject when starting a corporate presence on Facebook: what […]
This is a question that many are asking. Understandable? Yes and no… Indeed, the traditional media have proven their effectiveness in terms of advertising for several decades. Whether it was newspaper advertising that influenced the pace of the elections 100 years ago to television with its targeted advertising through new specialty channels through […]
With the advent of Web 2.0, reputation management on the Web has taken on a whole new dimension. Whether it’s a brand, a company, your personal name as a famous personality or not, the web often says a lot more about you than you think. The advent of blogging and social […]