With the advent of Web 2.0, reputation management on the Web has taken on a whole new dimension. Whether it’s a brand, a company, your personal name as a famous personality or not, the web often says a lot more about you than you think.
The advent of blogging and social media can now put more emphasis on what some people may write about you or your business. As beneficial these platforms can be, they can also prove to be very harmful, hence the importance of knowing how to manage the other side of the coin in some cases. Do you think you have no control over what people say about you on the Internet? Think again, because this is exactly where online reputation management really makes sense.
Search engines, mainly Google, are now a reflex for a large part of the population when looking for information about a company or an individual. However, negative comments or articles can very well end up in research results without them being so important at first glance. Imagine that a small percentage, say 3%, of your consumers are dissatisfied with your service or product; it is impossible to please everyone at the same time. This 3% decides to harm you by writing articles or comments on sites that, for some reason you don’t know, enjoy good visibility from Google much to your dismay. The situation is unfair, isn’t it? Where is the 97% of satisfied customers? Most of the time he just hasn’t thought of praising you after being satisfied with your job, unlike the frustrated consumer looking for options to hurt you.
There are techniques for highlighting sites that are favorable to you while overshadowing the bad ones that are basically only created by a small portion of your dissatisfied consumers. With effective monitoring tools combined with SEO expertise, you can correct a bad reputation online. Attack on freedom of expression? Rather, we believe that it is a question of making the comments proportional to the actual satisfaction rate of your customers and thus setting the record straight.
Here’s another reason to opt for online reputation management. For some time now Google has been offering search suggestions even before you have finished entering your request. These results can often be very damaging to you or your business. Imagine that the Internet user types in the name of your company to find information about your products and that Google suggests negative topics concerning you, even if this was not his primary goal, the Internet user out of curiosity may click on topic and may visit sites that seriously damage your reputation. These sites will therefore benefit from greater visibility caused by Google. Let us take a public example, that of Premier Jean Charest. A picture is worth a thousand words,
It is also important to have a good reputation online as it now acts as a first impression. In the past, business executives were given a pile of resumes to fill a vacant position without really knowing who to deal with other than what was printed on the piece of paper. Now, most companies use very different methods: Facebook, Twitter, Blog, Flickr, LinkedIn. Any means are good to find out more about a potential candidate. If applicants are searched this way on the web, also tell yourself that they search employers as much, if not more. Forums that talk about the company, the boss who is on Facebook or who says what about this company. As you already know, good employees are increasingly mobile and difficult to recruit and retain within a company. Imagine the impact if you have a more or less brilliant image as an employer.