Optimize the Visibility of Facebook News

When you share news on Facebook as a business, it is obvious that you want to have as much visibility as possible. This visibility depends a lot on the position and duration of your posting in the news feed of your Facebook fans or friends. It’s logic; the news feed is the first page viewed when logged into your account. Several news are trying to carve a place on this page. How to make your news stay longer and be as visible as possible? The answer can be found in the Facebook Edgerank. This is Facebook’s algorithm that determines, according to certain criteria, whether your post deserves to be found in the news feed of your friends or fans, and at what position.

These criteria can be divided into three main points:

1. The affinity score you have with the person or the page
We are talking here about the regularity of your exchanges. Do you consult the news on this page every day / week or only very rarely.

2. The importance of the interactions you have with the person or the page
We are talking here about the type of exchanges: share a link, click on a simple “like” for a comment, write a feedback, share comments. photos, etc.

3. Date of Post
Time is of the essence on Facebook, news fades as time flies.

Now that you know each of the great points, it’s time to turn them to your advantage with some great principles that seem obvious, but are too often taken lightly.

1. Introduce new content regularly
This way you maximize your chances of getting a good regular interaction with your Facebook audience, and therefore a better affinity. Posting is not enough to post… you have to present interesting content or you risk seeing your audience unsubscribe from your page or hide your posts in their news feed. It is essential not to simply present promotional content that gives no “added value” to the Internet user if you want to establish a habit of consultation with him. For example, I often follow and view the page of an X ad agency because they not only tell me about their success stories, but often show me original content and very interesting and relevant links through their page.

2. Motivate Member Interaction
When presenting content, be sure to engage people. You will be surprised at how a simple question can generate interactions that are rich in visibility for you. In addition you increase your chances of a good regular interaction. In addition, the participant’s Facebook friends will be able to see comments they have made on your page on their profile, a good way to take advantage of Facebook’s viral potential. Do not hesitate to publish varied content, you give yourself the chance to reach a larger audience and more chance of interaction. Remember to keep the discussion going on your own for maximum interaction as well.

Give yourself a routine in order to apply its principles and you will already have a good basis for transforming a simple Facebook page or profile into real effective promotional tools.

3. Optimize the visibility of your Facebook news
When you share news on Facebook as a business, it is obvious that you want to have as much exposure as possible. This visibility depends a lot on the position and duration of your posting in the news feed of your Facebook fans or friends. It’s logic; the news feed is the first page viewed when logged into your account. Several news are trying to carve a place on this page. How to make your news stay longer and be as visible as possible? The answer can be found in the Facebook Edgerank. This is Facebook’s algorithm that determines, according to certain criteria, whether your post deserves to be found in the news feed of your friends or fans, and at what position. These criteria can be divided into three main points: